Conversion Rate Optimisation (CRO) & UX Design

Some key essentials before application:
Our client requires:

• A candidate whose background is in UX and has moved to CRO
• Figma experience / and can Design variations directly in Figma to rapidly address UX challenges
• You have experience with a physical product rather than a SAAS or Gaming product.

Our client is one of the fastest-growing, most innovative DTC brands in the world (we might be a bit biased). They’ve hit eight figures in just two years and are on a mission to conquer the $100M mark—and beyond. Their team is a collective of data-driven eCommerce experts who thrive on a culture of continuous improvement, agility, and top-tier performance.

Their product line is dedicated to helping people aged 40+ in the U.S. look and feel their best, offering physical products that address real, unmet needs in personal care. These might not seem like the flashiest items, but they make a meaningful difference—and they’re in need of revolutionary marketing.

They’re looking for a Conversion Rate Optimisation (CRO) Specialist who is ready to push boundaries in the DTC space. If you’re passionate about skyrocketing conversion rates well beyond industry benchmarks, and if you have a track record of creative, data-driven experimentation, this could be the opportunity for you.

What You’ll Do:

• CRO Strategy & Execution
• Lead end-to-end Conversion Rate Optimisation efforts—from ideation and hypothesis generation to test implementation and post-test analysis.
• Continuously conduct A/B and multivariate tests to optimise funnels, messaging, and user experience.
• Dream big! No idea is too bold if it promises to move the needle.
• Creative Test Design & Implementation
• Apply your marketing background to develop test hypotheses that deliver significant wins.
• Design variations directly in Figma to rapidly address UX challenges.
• Stay ahead of the curve by leveraging the latest AI-driven CRO tools and approaches.
• Holistic Funnel Management
• Understand the user journey from landing pages through post-purchase upsells.
• Use data analysis and UX research insights to inform decisions (no need to be a data scientist, just be good at it!).
• Collaborate with media buyers, designers, video editors, and others to bring your vision to life.
• Team Building & Collaboration
• Identify resource gaps and help hire the right people to form an elite CRO unit.
• Share insights and successes across teams—everyone grows together.

What You’ll Need

Experience & Credentials

• At least 3 years dedicated CRO experience (5+ years total in marketing).
• Hands-on DTC funnel and landing page experience (long-form product detail pages, “Reasons Why” pages, etc.).
• Proven track record of boosting CVRs and increasing AOV through bundles, offers, cross-sells, and upsells.
• Familiarity with the latest AI CRO tools and methods.
• CLX certification is a bonus.
• Ability to develop a thorough testing roadmap for both incremental improvements and major breakthroughs.

Skills

• Excellent at devising and executing high-impact test hypotheses.
• Proficient in Figma for hands-on page and UX edits.
• Strong data analysis skills.
• Solid grasp of UX research.
• Deep understanding of marketing fundamentals and online buyer psychology.
• Experience with WordPress, Elementor
• Personality
• Obsessed with continuous improvement—poorly optimised pages make you itch to fix them right away.
• Results-driven. You’re not content with average; you aim to surpass industry norms.
• A team player who leads by example.
• A great sense of humour—because even while critiquing a page, you can still keep it light.
• Compensation
• This company offers a competitive package that reflects your expertise, ambition, and the value you bring to the team.
• Ready to redefine what’s possible in DTC CRO and work on physical products that genuinely help people? Let’s talk.